Your brand is considered your business’s biggest asset. You must continually check and monitor your brand as you would your own health and welfare!
A brand audit is a checkup that evaluates your brand’s position in its current marketplace, it’s strengths and weaknesses, and how to strengthen your brand.
During this brand audit, I cover three basic areas:
- Internal branding — your brand values, mission and company culture
- External branding — your business logo, website, and social media presence.
- Customer experience — your sales process, customer support and customer service policies
An audit can take up to 7-10 business days to be complete as thorough research and learn your company’s processes from a customer’s point of view. Once the audit is completed, we schedule a call to discuss the findings and how we can strengthen your brand internally and externally.